Redlands unveils new branding initiative, seeks community input

Council members and residents express mixed reactions to the proposed new city logo design and "Futures flourish here" tagline.

Redlands unveils new branding initiative, seeks community input
Daytime view of State Street in downtown Redlands. (Photo: Stephanie, Community Forward Redlands.)

REDLANDS, Calif. — Redlands is considering a new branding initiative that aims to unify its visual identity and messaging across all departments. The proposed logo and tagline were presented to the City Council on Sept. 17, but council members have decided to seek further community input before making a final decision.

Why it matters: The goal of the new branding is to create a cohesive visual identity across city departments and services, potentially improving recognition and community pride.

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